We’re told a lot of things about data: it’s the new currency; we give too much of it over to companies without question; it was a criminally underrated character in Star Trek: The Next Generation. What is happening though is that organizations are gathering more information than ever before. While this influx of information can offer unprecedented insights and advantages, it also presents a massive set of challenges. One of the most glaring issues businesses face today is the problem of data silos. Astonishingly, data silos can inflate operational costs by up to 30%*. If you’re the head of a company, a CTO, a manager or even a data analyst in banking, insurance or healthcare, this should be your wake-up call.

In the dimly lit recesses of our global business landscape, there exists a sprawling, intricate network akin to the mysterious tombs Lara Croft bravely ventures into: the data jungle. Each twist and turn, each cryptic puzzle and treacherous trap Lara faces in her adventures, mirrors the challenges that businesses undergo while attempting to harness their data.